The Street Way

Android rules , but Windows Phone gaining market share : Survey

WASHINGTON: Google's Android  mobile operating system extended its dominance in smartphones in the US and other major markets in early 2013,according to a survey , published on Monday.

Kantar Worldpanel ComTech said Android was used on 49.3% of smartphones sold in the US market  in the first quarter, comared to 43.7 % for Apple's iOS, the operating system for the iPhone.

In other major markets , Android was even more dominant -- with 93.5% of smartphones in Spain , 73.6% in Germany, 69.4% in China , and 63.3% in France.

Japan was the only country in the survey where Apple was in the lead, with a 49.2% market share to 45.8% for Android.

But the survey also showed gains in several countries for a relative outsider, Microsoft's   Windows Phone  following the upgraded platform introduced in late 2012.

In the United States, Windows boosted its share to share 5.6% from 3.7% a yeas ago, Kantar said. Windows grabbed 10.9% of smartphone sales in Italy, 7.2% France and 7 % in Britain.

"As iOS and Android continue to battle it out for top selling smartphone OS, We have seen Windows steadily grow  over the past year and is now at its highest sales share figure so far ," said  Kantar analyst Mary -Ann Parlato.
"Windows 'strength appears to be the ability to attract first time smartphone buyers , upgrading from a feature phone,"she said ,adding that this means prospects are positive for Windows , especially in the United States.

"With over half of the US market still owning a feature phone ,it's likely that many will upgrade over the coming year, which will ultimately contribute to more growth for the Windows brand ," Parlato said.


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