The Street Way

The internet needs a more selective memory


Accumulation is a familiar tale: few of us in the privileged west don't have an attic, garage or spare room stuffed with things we can't admit we don't need. And the problem now extends to our digital lives, equally stuffed with things we've long since forgotten about, have duplicated in some form or simply don't have the time to revisit.

Facebook is just one culprit subtly reinforcing the document-it-all mentality of the current state of web. Just last week, the company spent a portentous 90 minutes briefing the press about a news feed tweak that will bump "important" but unread older posts to the top of the feed. Given that impact of tweaks at this scale can't be dismissed . But, like every other advertiser-driven site, is the goal of pulling more pages really the most sophisticated way forward ?

This bloated, unmanageable web of now , overloaded with more than we can read, or share or like , is unsustainable. Facebook's ranking are constantly improving the search for "interestingness", but the site's synthetic social, faux friendship, distorted reflection of real life does not and cannot document all the nuance of what truly matters to us. Where's the algorithm ,or the app, that can meaningfully represent and distil life online and off ,that can make sense of the complex constellation of our real lives ?

Beyond a more sophisticated way of sorting this digital detritus, there is increasing promise in the growth of transient technology. In social networking, the app Snap chat has been lazily labeled a sexting app for teenagers, but the true use pattern is far more significant . Teens are sending photos and video of themselves that self-destruct after a few seconds- digital natives. it seems, aren't conditioned to cling and record every scrap of themselves. this is hugely significant in the evolution of the social web, a generation looking for liberation from unflattering search result, from parental scrutiny. from the precious, preening portfolios of  Tumbir, Snap it ,share it forget it.

Viktor Mayer-Schonberg of Oxford University's internet institute has written compellingly of the human value of forgetting , of past events being allowed to fade with time so that we can concentrate  on the present moment. Most of the internet's instant history does not allow for that: every fact, every conversation , every memory is a heartbeat away, with all the pain of a break-up email or the uncompromising  recklessness of a drunken photo.

Being forgettable is as much a selling point as being undetectable online. While snap chat's
ephemeral nature is already being challenged by apps designed to save is content, auto-destruct is a key selling point of services such as Wicker and Gryphn (vowels seemingly being unavailable at time of naming ). Gryphn sends secure text messages that can be set to self-destruct, and Wicker can also encrypt photos, video and audio using, it claims "military -grade technology", Mission: Impossible  fans will enjoy watching their messages self-destruct.

For added bite, Wicker's co-founder Nico sell told a reporter at the Black Hat hacker's convention last
week that it been approached by the FBI and asked for a back door into its data. "We said no ", Sell said emphatically.
Encrypt it and then delete it. That's a powerful recipe for privacy and protection, though Wiker's claim does need further scrutiny, given that its founders including a former defence contractor and forensics investigator. "Our private communications, by default should be untraceable," Sell told the New York Times last year. "Right now, society functions the other  way around".

This hunger for true privacy represents a way of living with a web that is more human, with the protections that private real-world conversations afford. For transience, too, a more gentle drift, fade and flux of our digital ephemera is attractive as a way of managing our currently unmanageable burden of data. Software should be freeing us up, not weighing us down. The web promised to free our cognitive load, as author Clay Shirky was wont to remark, and opening up higher opportunities . The reverse has happened and now we are slaves to big data we are helping create.

I once, through bad luck and incompetence, lost everything on my personal hard drive and two backups. I was devastated at the time , the digital equivalent of losing my Rachel Whiteread everything in that storage center. But I missed nothing from it at all and now I wonder what was even in those 30GB. Now I'm more ruthless about what I choose to keep d selectively store the important stuff in the cloud. But we need the software to do this sifting and suggesting for us. Internet, are you listening ?
 

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